Leaving Amplitude? Here's everything you need
Compare 4 EU alternatives side-by-side. Find the right fit based on migration difficulty, pricing, and privacy features.
Your data may be subject to US surveillance laws
Amplitude is headquartered in the US. Under the CLOUD Act and FISA Section 702, US authorities can access your data without your knowledge. Switch to an EU alternative to keep your data protected under GDPR.
All EU Alternatives at a Glance
| Alternative | Country | Pricing | Difficulty | Time Estimate | Actions |
|---|---|---|---|---|---|
MatomoRecommended Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection. | 🇪🇺EU | Free | Medium | 1-2 days | |
umamiRecommended Umami is a straightforward and privacy-focused web analytics tool designed to provide essential insights into website performance and user behavior. Unlike many analytics platforms, Umami emphasizes user privacy and data protection by being fully compliant with EU regulations, including GDPR. This makes it an ideal choice for businesses and organizations that prioritize data sovereignty and wish to ensure their analytics are handled within the EU. Key features of Umami include real-time data tracking, customizable dashboards, and the ability to monitor multiple websites from a single account. Its user-friendly interface allows users to easily interpret data without the need for complex configurations or third-party cookies. Umami is particularly well-suited for small to medium-sized businesses, web developers, and digital marketers who need reliable analytics without compromising on privacy. The platform is offered for free, making it accessible to a wide range of users. By hosting data within the EU, Umami ensures that all user data is protected under stringent European data protection laws, providing peace of mind to its users. | 🇪🇺EU | Free | Medium | 1 day | |
Counter Counter is a web analytics service designed to provide insightful data while prioritizing user privacy. Developed in Germany, this open-source platform offers a comprehensive suite of analytics tools that help website owners understand their audience without compromising on privacy. Counter stands out with its privacy-friendly approach, ensuring that all data is processed in compliance with EU regulations, including GDPR. This makes it an ideal choice for businesses and individuals who prioritize data sovereignty and security. The service is hosted entirely within the EU, providing an added layer of assurance for users concerned about data protection. Counter's open-source nature allows for transparency and customization, enabling users to tailor the analytics to their specific needs. The platform is free to use, making it accessible for small businesses, startups, and individual website owners who require robust analytics without the associated costs. Key features include real-time data tracking, customizable reports, and seamless integration with various web platforms. By choosing Counter, users can gain valuable insights into their web traffic while maintaining the highest standards of data privacy and security. | 🇪🇺EU | Free | Medium | 1-2 days | |
Simple Analytics Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets. | 🇳🇱Netherlands | Subscription | Medium | 1 day |
Our Top Picks
Best for Privacy
Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Certifications:
Migration difficulty data is being enriched for these alternatives.
Detailed Comparison of Each Alternative
Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Advantages
- Matomo is GDPR-compliant, ensuring data protection for EU users.
- Self-hosting allows full control over data storage and access.
- Open-source nature enables customization and community support.
- End-to-end encryption is optional for enhanced data security.
Trade-offs
- Migration may require significant effort to transfer historical data.
- Matomo lacks advanced A/B testing features found in Amplitude.
- Learning curve for users familiar with Amplitude's interface.
Umami is a straightforward and privacy-focused web analytics tool designed to provide essential insights into website performance and user behavior. Unlike many analytics platforms, Umami emphasizes user privacy and data protection by being fully compliant with EU regulations, including GDPR. This makes it an ideal choice for businesses and organizations that prioritize data sovereignty and wish to ensure their analytics are handled within the EU. Key features of Umami include real-time data tracking, customizable dashboards, and the ability to monitor multiple websites from a single account. Its user-friendly interface allows users to easily interpret data without the need for complex configurations or third-party cookies. Umami is particularly well-suited for small to medium-sized businesses, web developers, and digital marketers who need reliable analytics without compromising on privacy. The platform is offered for free, making it accessible to a wide range of users. By hosting data within the EU, Umami ensures that all user data is protected under stringent European data protection laws, providing peace of mind to its users.
Advantages
- EU-hosted data ensures compliance with GDPR regulations.
- No third-party cookies enhance user privacy and tracking accuracy.
- Open source allows for customization and community support.
- Monitor multiple websites from a single dashboard for efficiency.
Trade-offs
- Missing A/B testing tools that Amplitude offers for experiments.
- Learning curve due to different interface and feature set.
- Migration may require significant data transfer and setup time.
Counter is a web analytics service designed to provide insightful data while prioritizing user privacy. Developed in Germany, this open-source platform offers a comprehensive suite of analytics tools that help website owners understand their audience without compromising on privacy. Counter stands out with its privacy-friendly approach, ensuring that all data is processed in compliance with EU regulations, including GDPR. This makes it an ideal choice for businesses and individuals who prioritize data sovereignty and security. The service is hosted entirely within the EU, providing an added layer of assurance for users concerned about data protection. Counter's open-source nature allows for transparency and customization, enabling users to tailor the analytics to their specific needs. The platform is free to use, making it accessible for small businesses, startups, and individual website owners who require robust analytics without the associated costs. Key features include real-time data tracking, customizable reports, and seamless integration with various web platforms. By choosing Counter, users can gain valuable insights into their web traffic while maintaining the highest standards of data privacy and security.
Advantages
- Counter is EU-hosted, ensuring full GDPR compliance for users.
- Offers optional end-to-end encryption for enhanced data security.
- Privacy-friendly analytics reduce user tracking concerns in the EU.
- Open-source nature allows for customization and community support.
Trade-offs
- Migration from Amplitude may require significant data restructuring.
- Counter lacks advanced cohort analysis available in Amplitude.
- Learning curve for users unfamiliar with open-source analytics tools.
Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets.
Advantages
- EU-hosted servers ensure GDPR compliance for European users.
- Focus on privacy means no tracking cookies or personal data collection.
- Simple Analytics offers a clear, user-friendly interface for quick insights.
- Lower pricing model compared to Amplitude, especially for small businesses.
Trade-offs
- Lacks advanced features like A/B testing and cohort analysis.
- Migration may require manual data transfer and setup adjustments.
- Steeper learning curve for users accustomed to Amplitude's tools.
Before You Switch
Export your data from Amplitude before you start the migration. This ensures you have a backup and makes the transition smoother.
General Data Export Steps
- 1Log into your Amplitude account and navigate to Settings or Privacy.
- 2Look for "Download your data", "Export", or "Data portability" options.
- 3Select all data you want to export and choose a standard format (ZIP, CSV, JSON).
- 4Wait for the export to complete — large accounts may take hours or days.
- 5Download and verify the export before proceeding with migration.
Under GDPR Article 20, you have the right to data portability. Amplitude is required to provide your data in a structured, commonly used format upon request.
Frequently Asked Questions
What are the best EU alternatives to Amplitude?
There are 4 European alternatives to Amplitude. Matomo, umami, Counter are among the top-rated options. All are GDPR-compliant and store your data in European data centers.
How long does it take to switch from Amplitude?
Migration time varies by alternative. Most migrations can be completed in under an hour with our step-by-step guides. We provide detailed migration guides for each alternative.
Can I export my data from Amplitude?
Yes, most services including Amplitude allow you to export your data. Check the settings or privacy section of your Amplitude account for data export options. GDPR also grants you the right to data portability.
Is switching from Amplitude to an EU alternative safe?
Yes, switching is safe when done correctly. We recommend: 1) Export your data from Amplitude first, 2) Set up the new EU service, 3) Import your data, 4) Run both services in parallel for a transition period, 5) Update any linked accounts or integrations, and 6) Cancel your Amplitude subscription only after verifying everything works.
Why should I switch from Amplitude to an EU alternative?
EU alternatives provide stronger privacy protection under GDPR, keep your data in European data centers, and are not subject to US surveillance laws like the CLOUD Act or FISA Section 702. By switching, you gain true data sovereignty and support European tech innovation.