Google Analytics is a robust web analytics service designed to help businesses understand their website traffic and user behavior. By providing real-time data and insights, it enables users to track and analyze visitor interactions, optimize marketing strategies, and enhance user experience. Key features include customizable dashboards and reports, which allow users to tailor their analytics view to their specific needs. The platform also offers goal tracking and conversion analysis, helping businesses measure the effectiveness of their online campaigns. Event tracking is available for monitoring specific user interactions, while audience segmentation provides deeper insights into user demographics and behavior. Integration with Google Ads allows for seamless ad performance tracking, and e-commerce tracking capabilities offer detailed insights into sales and product performance. Multi-channel attribution modeling helps businesses understand the customer journey across different touchpoints. Google Analytics is ideal for digital marketers, website owners, and e-commerce businesses looking to make data-driven decisions. While the standard version is free, Google Analytics 360 offers advanced features and is available through a subscription model.