Leaving Mixpanel? Here's everything you need
Compare 4 EU alternatives side-by-side. Find the right fit based on migration difficulty, pricing, and privacy features.
Your data may be subject to US surveillance laws
Mixpanel is headquartered in the US. Under the CLOUD Act and FISA Section 702, US authorities can access your data without your knowledge. Switch to an EU alternative to keep your data protected under GDPR.
All EU Alternatives at a Glance
| Alternative | Country | Pricing | Difficulty | Time Estimate | Actions |
|---|---|---|---|---|---|
PlausibleRecommended Plausible is a web analytics service designed to provide essential insights without compromising user privacy. It operates without cookies, ensuring a lightweight and straightforward experience for website owners who prioritize user trust. Key features include real-time data tracking, simple integration, and a user-friendly dashboard that delivers clear and actionable insights. Plausible stands out by being hosted entirely within the EU, offering full compliance with GDPR regulations and ensuring data sovereignty. This makes it an ideal choice for businesses, bloggers, and developers who are conscious of privacy and legal compliance. The service is particularly beneficial for those who want to avoid the complexities and intrusiveness of traditional analytics tools. Plausible's pricing model is transparent and straightforward, based on the number of monthly page views, making it accessible for websites of all sizes. With Plausible, users can enjoy peace of mind knowing their analytics are both effective and ethically managed. | 🇪🇪Estonia | Subscription | Medium | 2-4 hours | |
Pirsch Pirsch is a web analytics service based in Germany, designed to provide insightful data while prioritizing user privacy. It offers a streamlined approach to tracking website performance without compromising on data protection. Key features include real-time analytics, user-friendly dashboards, and seamless integration with various platforms. Pirsch stands out with its commitment to privacy, ensuring that all data is processed and stored within the EU, adhering to GDPR regulations. This makes it an ideal choice for businesses and website owners who prioritize data sovereignty and compliance. The platform is particularly suited for small to medium-sized enterprises, digital marketers, and privacy-conscious developers seeking a reliable analytics tool. Pirsch operates on a transparent pricing model, offering scalable plans that cater to different levels of usage, ensuring flexibility and affordability. By choosing Pirsch, users benefit from a secure, privacy-focused analytics solution that respects user data and delivers actionable insights. | 🇩🇪Germany | Free plan available | Medium | 2-4 hours | |
Matomo Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection. | 🇪🇺EU | Free | Medium | 2-4 hours | |
Simple Analytics Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets. | 🇳🇱Netherlands | Subscription | Medium | 2-4 hours |
Our Top Picks
Best for Privacy
Plausible is a web analytics service designed to provide essential insights without compromising user privacy. It operates without cookies, ensuring a lightweight and straightforward experience for website owners who prioritize user trust. Key features include real-time data tracking, simple integration, and a user-friendly dashboard that delivers clear and actionable insights. Plausible stands out by being hosted entirely within the EU, offering full compliance with GDPR regulations and ensuring data sovereignty. This makes it an ideal choice for businesses, bloggers, and developers who are conscious of privacy and legal compliance. The service is particularly beneficial for those who want to avoid the complexities and intrusiveness of traditional analytics tools. Plausible's pricing model is transparent and straightforward, based on the number of monthly page views, making it accessible for websites of all sizes. With Plausible, users can enjoy peace of mind knowing their analytics are both effective and ethically managed.
Certifications:
Best Free Option
Pirsch is a web analytics service based in Germany, designed to provide insightful data while prioritizing user privacy. It offers a streamlined approach to tracking website performance without compromising on data protection. Key features include real-time analytics, user-friendly dashboards, and seamless integration with various platforms. Pirsch stands out with its commitment to privacy, ensuring that all data is processed and stored within the EU, adhering to GDPR regulations. This makes it an ideal choice for businesses and website owners who prioritize data sovereignty and compliance. The platform is particularly suited for small to medium-sized enterprises, digital marketers, and privacy-conscious developers seeking a reliable analytics tool. Pirsch operates on a transparent pricing model, offering scalable plans that cater to different levels of usage, ensuring flexibility and affordability. By choosing Pirsch, users benefit from a secure, privacy-focused analytics solution that respects user data and delivers actionable insights.
- Pirsch is fully GDPR compliant, ensuring data protection.
- EU-hosted servers reduce latency for European users.
- Open source allows for customization and transparency.
Migration difficulty data is being enriched for these alternatives.
Detailed Comparison of Each Alternative
Plausible is a web analytics service designed to provide essential insights without compromising user privacy. It operates without cookies, ensuring a lightweight and straightforward experience for website owners who prioritize user trust. Key features include real-time data tracking, simple integration, and a user-friendly dashboard that delivers clear and actionable insights. Plausible stands out by being hosted entirely within the EU, offering full compliance with GDPR regulations and ensuring data sovereignty. This makes it an ideal choice for businesses, bloggers, and developers who are conscious of privacy and legal compliance. The service is particularly beneficial for those who want to avoid the complexities and intrusiveness of traditional analytics tools. Plausible's pricing model is transparent and straightforward, based on the number of monthly page views, making it accessible for websites of all sizes. With Plausible, users can enjoy peace of mind knowing their analytics are both effective and ethically managed.
Advantages
- Plausible is cookie-less, reducing privacy concerns.
- Fully GDPR compliant with EU-based servers.
- Lightweight script, only 1.4 KB, faster loading.
- Open source, allowing for customization and transparency.
Trade-offs
- Lacks advanced cohort analysis features.
- Migration may require data export and reconfiguration.
- No built-in A/B testing capabilities.
Pirsch is a web analytics service based in Germany, designed to provide insightful data while prioritizing user privacy. It offers a streamlined approach to tracking website performance without compromising on data protection. Key features include real-time analytics, user-friendly dashboards, and seamless integration with various platforms. Pirsch stands out with its commitment to privacy, ensuring that all data is processed and stored within the EU, adhering to GDPR regulations. This makes it an ideal choice for businesses and website owners who prioritize data sovereignty and compliance. The platform is particularly suited for small to medium-sized enterprises, digital marketers, and privacy-conscious developers seeking a reliable analytics tool. Pirsch operates on a transparent pricing model, offering scalable plans that cater to different levels of usage, ensuring flexibility and affordability. By choosing Pirsch, users benefit from a secure, privacy-focused analytics solution that respects user data and delivers actionable insights.
Advantages
- Pirsch is fully GDPR compliant, ensuring data protection.
- EU-hosted servers reduce latency for European users.
- Open source allows for customization and transparency.
- Pirsch focuses on privacy, minimizing data collection.
Trade-offs
- Pirsch lacks Mixpanel's A/B testing feature.
- Migration may require significant data reformatting.
- Learning curve due to different interface and features.
Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Advantages
- GDPR compliance with EU-hosted servers
- ISO 27001 certification ensures data security
- Open source allows for full code transparency
- Self-hosting option for complete data control
Trade-offs
- Migration requires significant time and resources
- Fewer built-in integrations than Mixpanel
- Learning curve for open-source customization
Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets.
Advantages
- EU-hosted servers ensure compliance with GDPR regulations.
- Simple Analytics offers a clear privacy policy, enhancing user trust.
- Focus on essential metrics reduces data overload for better insights.
- No tracking cookies used, improving user experience and compliance.
Trade-offs
- Lacks advanced features like A/B testing and cohort analysis.
- Migration from Mixpanel may disrupt ongoing analytics processes.
- Steeper learning curve due to fewer resources and community support.
Before You Switch
Export your data from Mixpanel before you start the migration. This ensures you have a backup and makes the transition smoother.
General Data Export Steps
- 1Log into your Mixpanel account and navigate to Settings or Privacy.
- 2Look for "Download your data", "Export", or "Data portability" options.
- 3Select all data you want to export and choose a standard format (ZIP, CSV, JSON).
- 4Wait for the export to complete — large accounts may take hours or days.
- 5Download and verify the export before proceeding with migration.
Under GDPR Article 20, you have the right to data portability. Mixpanel is required to provide your data in a structured, commonly used format upon request.
Frequently Asked Questions
What are the best EU alternatives to Mixpanel?
There are 4 European alternatives to Mixpanel. Plausible, Pirsch, Matomo are among the top-rated options. All are GDPR-compliant and store your data in European data centers.
How long does it take to switch from Mixpanel?
Migration time varies by alternative. Most migrations can be completed in under an hour with our step-by-step guides. We provide detailed migration guides for each alternative.
Can I export my data from Mixpanel?
Yes, most services including Mixpanel allow you to export your data. Check the settings or privacy section of your Mixpanel account for data export options. GDPR also grants you the right to data portability.
Is switching from Mixpanel to an EU alternative safe?
Yes, switching is safe when done correctly. We recommend: 1) Export your data from Mixpanel first, 2) Set up the new EU service, 3) Import your data, 4) Run both services in parallel for a transition period, 5) Update any linked accounts or integrations, and 6) Cancel your Mixpanel subscription only after verifying everything works.
Why should I switch from Mixpanel to an EU alternative?
EU alternatives provide stronger privacy protection under GDPR, keep your data in European data centers, and are not subject to US surveillance laws like the CLOUD Act or FISA Section 702. By switching, you gain true data sovereignty and support European tech innovation.