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Fathom vs Friendly Analytics: The Cookie-Free Conundrum

Discover how Fathom (CA) and Friendly Analytics (CH) offer privacy-focused web tracking without cookies. Which is right for your needs?

Last updated: March 13, 2026Reviewed by Built in EU Team

Should You Switch to Friendly Analytics?

What You Gain

Gain GDPR compliance, no cookie banners, Swiss hosting options

Privacy advantage
Trade-offs

Lose real-time tracking and unlimited data retention

Fathom has more features
Bottom Line

Switch if privacy and compliance are priorities; stay for real-time features

At a Glance

Data Location
🇺🇸US

US data laws

🇨🇭CH

GDPR protected

Pricing

Fathom

subscription

Friendly Analytics

subscription

Migration
Medium difficulty~1-2 hours

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaFathomFriendly Analytics
Server Location
CACH
GDPR Compliance
UnknownFull
Open Source
E2E Encryption
UnknownUnknown
Data Portability
UnknownFull export

CLOUD Act Notice

Fathom is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Friendly Analytics is not subject to US jurisdiction.

Switching from
Fathom logo

Fathom

🌍

Fathom

VS
Switching to
Friendly Analytics logo

Friendly Analytics

🇨🇭

Friendly GmbH

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
GDPR Compliant
Swiss hosted
Open Source

Reasons to Switch

  • Swiss hosting ensures data stays within EU jurisdiction
  • Heatmaps and session recordings for detailed user insights
  • ISO 27001 and ISO 9001 certifications for data security
  • Open-source platform allows for customization and transparency

Things to Consider

  • !Migration from Fathom may require technical resources
  • !Learning curve for new features like funnels and A/B testing
  • !No real-time visitor tracking like in Fathom
Migration difficulty:
Medium
~1-2 hours

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~1-2 hours

Depends on data size and complexity

Quick Steps

1

Create Friendly Analytics account and configure settings

2

Export and prepare data from Fathom

3

Import data, test integrations, and migrate users

Other alternatives to Fathom

Ready to make the switch?

Start using Friendly Analytics today and take control of your data privacy.