Fathom vs Friendly Analytics: The Cookie-Free Conundrum
Discover how Fathom (CA) and Friendly Analytics (CH) offer privacy-focused web tracking without cookies. Which is right for your needs?
Should You Switch to Friendly Analytics?
Gain GDPR compliance, no cookie banners, Swiss hosting options
Lose real-time tracking and unlimited data retention
Switch if privacy and compliance are priorities; stay for real-time features
At a Glance
US data laws
GDPR protected
Fathom
subscription
Friendly Analytics
subscription
Privacy & Compliance Comparison
Critical data sovereignty factors at a glance
| Criteria | Fathom | Friendly Analytics |
|---|---|---|
Server Location | CA | CH |
GDPR Compliance | Unknown | Full |
Open Source | ||
E2E Encryption | Unknown | Unknown |
Data Portability | Unknown | Full export |
CLOUD Act Notice
Fathom is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Friendly Analytics is not subject to US jurisdiction.

Fathom
🌍Fathom
Friendly Analytics
🇨🇭Friendly GmbH
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Swiss hosting ensures data stays within EU jurisdiction
- ✓Heatmaps and session recordings for detailed user insights
- ✓ISO 27001 and ISO 9001 certifications for data security
- ✓Open-source platform allows for customization and transparency
Things to Consider
- !Migration from Fathom may require technical resources
- !Learning curve for new features like funnels and A/B testing
- !No real-time visitor tracking like in Fathom
Migration Overview
Depends on data size and complexity
Quick Steps
Create Friendly Analytics account and configure settings
Export and prepare data from Fathom
Import data, test integrations, and migrate users
Other alternatives to Fathom
Ready to make the switch?
Start using Friendly Analytics today and take control of your data privacy.