Leaving Mailchimp? Here's everything you need
Compare 3 EU alternatives side-by-side. Find the right fit based on migration difficulty, pricing, and privacy features.
Your data may be subject to US surveillance laws
Mailchimp is headquartered in the US. Under the CLOUD Act and FISA Section 702, US authorities can access your data without your knowledge. Switch to an EU alternative to keep your data protected under GDPR.
All EU Alternatives at a Glance
| Alternative | Country | Pricing | Difficulty | Time Estimate | Actions |
|---|---|---|---|---|---|
BrevoRecommended Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise. | 🇫🇷France | Free plan available | Medium | 2-4 hours | |
EmailLabs EmailLabs is a robust transactional email service based in Poland, designed to meet the needs of businesses requiring reliable and secure email communications. It specializes in sending transactional emails such as order confirmations, password resets, and notifications, ensuring timely and efficient delivery. Key features include high deliverability rates, detailed analytics, and seamless integration with various platforms. EmailLabs stands out by offering EU-hosted services, ensuring compliance with GDPR regulations and providing data sovereignty advantages. This makes it an ideal choice for European businesses or any organization prioritizing data privacy and security. The service is particularly beneficial for e-commerce platforms, SaaS companies, and any business that relies on transactional emails to communicate with their customers. While specific pricing details are not provided, EmailLabs typically offers scalable pricing models to accommodate businesses of different sizes and needs. By choosing EmailLabs, businesses can rest assured that their email communications are handled with the utmost care and compliance with European data protection standards. | 🇵🇱Poland | Free plan available | Medium | 2-4 hours | |
Scaleway TEM Scaleway TEM offers reliable and secure transactional email services designed for high deliverability and scalability, ensuring critical communications reach customers. It integrates seamlessly into the European cloud for data protection and compliance. | 🇫🇷France | Free plan available | Medium | 2-4 hours |
Our Top Picks
Best for Privacy
Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise.
Certifications:
Migration difficulty data is being enriched for these alternatives.
Detailed Comparison of Each Alternative
Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise.
Advantages
- Brevo's EU servers ensure GDPR compliance.
- ISO 27001 certification enhances data security.
- AI content generator aids in creating emails.
- B Corp status reflects ethical business practices.
Trade-offs
- Migration from Mailchimp may disrupt workflows.
- Brevo lacks social media ad management features.
- Learning Brevo's interface may take time.
EmailLabs is a robust transactional email service based in Poland, designed to meet the needs of businesses requiring reliable and secure email communications. It specializes in sending transactional emails such as order confirmations, password resets, and notifications, ensuring timely and efficient delivery. Key features include high deliverability rates, detailed analytics, and seamless integration with various platforms. EmailLabs stands out by offering EU-hosted services, ensuring compliance with GDPR regulations and providing data sovereignty advantages. This makes it an ideal choice for European businesses or any organization prioritizing data privacy and security. The service is particularly beneficial for e-commerce platforms, SaaS companies, and any business that relies on transactional emails to communicate with their customers. While specific pricing details are not provided, EmailLabs typically offers scalable pricing models to accommodate businesses of different sizes and needs. By choosing EmailLabs, businesses can rest assured that their email communications are handled with the utmost care and compliance with European data protection standards.
Advantages
- EU-hosted servers ensure data stays within EU borders.
- Full GDPR compliance with EU data protection standards.
- Specialized in transactional emails for reliable delivery.
- Polish-based support for EU-specific queries and needs.
Trade-offs
- Lacks Mailchimp's social media ad management tools.
- Migration process may require technical adjustments.
- Learning curve for users familiar with Mailchimp's UI.
Scaleway TEM offers reliable and secure transactional email services designed for high deliverability and scalability, ensuring critical communications reach customers. It integrates seamlessly into the European cloud for data protection and compliance.
Advantages
- EU-hosted data centers ensure GDPR compliance
- Real-time tracking offers immediate email insights
- High deliverability rates improve email reach
- Scalable infrastructure supports business growth
Trade-offs
- Migration may disrupt current workflows
- Learning curve for new API integrations
- Potential missing features like social media ads
Before You Switch
Export your data from Mailchimp before you start the migration. This ensures you have a backup and makes the transition smoother.
How to Export
Audience: Audience → All contacts → Export Audience → Export as CSV. Campaigns: Campaigns → select campaign → Replicate → export HTML. Templates: Templates → select → Export as HTML. Reports: Reports → select campaign → Export (CSV)
Export Format
CSV (contacts), HTML (templates/campaigns), PDF (reports)
Time Required
Contacts: immediate for <100K. Larger lists: emailed download link within minutes
Import Notes
CSV contact imports work with most EU email marketing tools (Brevo, Mailjet). HTML templates need adaptation for new platform template syntax. Automations must be recreated
Settings Path
Audience → All contacts for subscriber data. Account → Settings for account info
Tags, segments, and automation workflows do NOT export — must be manually recreated. Campaign analytics/history cannot be migrated
Frequently Asked Questions
What are the best EU alternatives to Mailchimp?
There are 3 European alternatives to Mailchimp. Brevo, EmailLabs, Scaleway TEM are among the top-rated options. All are GDPR-compliant and store your data in European data centers.
How long does it take to switch from Mailchimp?
Migration time varies by alternative. Most migrations can be completed in under an hour with our step-by-step guides. We provide detailed migration guides for each alternative.
Can I export my data from Mailchimp?
Yes. Audience: Audience → All contacts → Export Audience → Export as CSV. Campaigns: Campaigns → select campaign → Replicate → export HTML. Templates: Templates → select → Export as HTML. Reports: Reports → select campaign → Export (CSV) The exported data comes in CSV (contacts), HTML (templates/campaigns), PDF (reports) format. CSV contact imports work with most EU email marketing tools (Brevo, Mailjet). HTML templates need adaptation for new platform template syntax. Automations must be recreated
Is switching from Mailchimp to an EU alternative safe?
Yes, switching is safe when done correctly. We recommend: 1) Export your data from Mailchimp first, 2) Set up the new EU service, 3) Import your data, 4) Run both services in parallel for a transition period, 5) Update any linked accounts or integrations, and 6) Cancel your Mailchimp subscription only after verifying everything works.
Why should I switch from Mailchimp to an EU alternative?
EU alternatives provide stronger privacy protection under GDPR, keep your data in European data centers, and are not subject to US surveillance laws like the CLOUD Act or FISA Section 702. By switching, you gain true data sovereignty and support European tech innovation.