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Fathom vs Friendly Analytics: The Cookie-Free Conundrum

Discover how Fathom (CA) and Friendly Analytics (CH) offer privacy-focused web tracking without cookies. Which is right for your needs?

Last updated: March 13, 2026โ€ขReviewed by Built in EU Team

Should You Switch to Friendly Analytics?

What You Gain

Gain GDPR compliance, no cookie banners, Swiss hosting options

Privacy advantage
Trade-offs

Lose real-time tracking and unlimited data retention

Fathom has more features
Bottom Line

Switch if privacy and compliance are priorities; stay for real-time features

At a Glance

Data Location
๐Ÿ‡บ๐Ÿ‡ธUS

US data laws

๐Ÿ‡จ๐Ÿ‡ญCH

GDPR protected

Pricing

Fathom

subscription

Friendly Analytics

subscription

Migration
Medium difficulty~1-2 hours

Privacy & Compliance Comparison

Critical data sovereignty factors at a glance

CriteriaFathomFriendly Analytics
Server Location
CACH
GDPR Compliance
UnknownFull
Open Source
E2E Encryption
UnknownUnknown
Data Portability
UnknownFull export

CLOUD Act Notice

Fathom is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Friendly Analytics is not subject to US jurisdiction.

Switching from
Fathom logo

Fathom

๐ŸŒ

Fathom

VS
Switching to
Friendly Analytics logo

Friendly Analytics

๐Ÿ‡จ๐Ÿ‡ญ

Friendly GmbH

US Data Storage

Data subject to US CLOUD Act and may be accessed by US authorities

EU Data Protection

Data protected under GDPR with EU-only data residency

Certifications & Compliance

No certifications listed

EU-hosted
GDPR Compliant
Swiss hosted
Open Source

Reasons to Switch

  • โœ“Swiss hosting ensures data stays within EU jurisdiction
  • โœ“Heatmaps and session recordings for detailed user insights
  • โœ“ISO 27001 and ISO 9001 certifications for data security
  • โœ“Open-source platform allows for customization and transparency

Things to Consider

  • !Migration from Fathom may require technical resources
  • !Learning curve for new features like funnels and A/B testing
  • !No real-time visitor tracking like in Fathom
Migration difficulty:
Medium
~1-2 hours

Migration Overview

Full guide
Difficulty
Medium
Time Estimate
~1-2 hours

Depends on data size and complexity

Quick Steps

1

Create Friendly Analytics account and configure settings

2

Export and prepare data from Fathom

3

Import data, test integrations, and migrate users

Other alternatives to Fathom

Ready to make the switch?

Start using Friendly Analytics today and take control of your data privacy.