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etracker

🇩🇪Azienda UE

di etracker GmbH · Anno di fondazione 2000

etracker is one of Europe's longest-running web analytics providers, founded in 2000 by Christian Bennefeld in Hamburg, Germany. It has remained fully bootstrapped with no external funding throughout its 25+ year history. The platform's key differentiator is consent-free, cookieless tracking that is legally compliant under German TDDDG and EU GDPR — meaning websites can capture nearly 100% of visits without requiring cookie consent banners. It serves over 110,000 customers.

Funzionalità principali

  • Consent-free cookieless session tracking (GDPR/TDDDG compliant)
  • E-commerce and conversion analytics with shop reports
  • UX analytics including scrollmaps and form analysis
  • Server-side conversion sync to Google, Meta, Microsoft, TikTok Ads
  • Integrated Tag Manager and Consent Manager
  • Marketing and customer journey reports
  • REST API with Looker Studio connector

Certificazioni

EU-hostedGDPR Compliant

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