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Friendly Analytics

๐Ÿ‡จ๐Ÿ‡ญEU Company

by Friendly GmbH ยท Founded 2020

Friendly Analytics was founded in 2020 by Stefan Vetter as a managed Matomo-as-a-Service platform hosted exclusively in Switzerland. It differentiates from self-hosted Matomo by providing Swiss-hosted infrastructure, nFADP and GDPR compliance, and ISO 27001/9001 certified operations without requiring customers to manage their own servers. Vetter has stated "We have an exist strategy, not an exit strategy," signaling commitment to independence over venture-backed growth.

Key Features

  • Built on Matomo open-source with managed Swiss hosting
  • Heatmaps, session recordings, funnels, and A/B testing
  • Tag management and form analytics
  • E-commerce tracking integration
  • nFADP and GDPR compliant โ€” no cookie banners needed
  • ISO 27001 and ISO 9001 certified infrastructure
  • Choice of Swiss, EU, or on-premise hosting

Certifications & Compliance

EU-hostedGDPR CompliantSwiss hostedOpen Source

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