Mailchimp vs Brevo
A comprehensive comparison to help you decide if Brevo is the right EU alternative to Mailchimp for your needs.
Mailchimp
Mailchimp is an email marketing platform acquired by Intuit in 2021 for $12 billion. As a US service, subscriber data and email engagement metrics are stored on US servers, and Intuit's privacy policy allows data sharing across its product ecosystem (TurboTax, QuickBooks, Credit Karma).
Brevo
Brevo (formerly Sendinblue) is a French marketing and transactional email platform founded in 2012 by Armand Thiberge in Paris. With over 500,000 customers including eBay, Volkswagen, and Michelin, Brevo has grown from an email marketing tool into a full customer communication suite covering email campaigns, transactional email API, SMS, WhatsApp, CRM, live chat, and marketing automation. All data is processed and stored in EU data centers. Brevo offers a genuinely usable free tier (300 emails/day) that makes it accessible for startups and small projects, with paid plans scaling from Starter through Enterprise.
Our Verdict
Why choose Brevo
- +Brevo's EU servers ensure GDPR compliance.
- +ISO 27001 certification enhances data security.
- +AI content generator aids in creating emails.
- +B Corp status reflects ethical business practices.
Things to consider
- -Migration from Mailchimp may disrupt workflows.
- -Brevo lacks social media ad management features.
- -Learning Brevo's interface may take time.
Privacy Winner: Brevo
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Ready to try Brevo?
Feature Comparison
Mailchimp
🇺🇸Intuit
Brevo
🇫🇷Brevo (formerly Sendinblue)
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Brevo's EU servers ensure GDPR compliance.
- ✓ISO 27001 certification enhances data security.
- ✓AI content generator aids in creating emails.
- ✓B Corp status reflects ethical business practices.
Things to Consider
- !Migration from Mailchimp may disrupt workflows.
- !Brevo lacks social media ad management features.
- !Learning Brevo's interface may take time.
Frequently Asked Questions
Is Brevo a good replacement for Mailchimp?
Yes, Brevo is a GDPR-compliant European alternative to Mailchimp. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Brevo GDPR compliant?
Yes, Brevo is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Brevo cost?
Brevo offers freemium pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Brevo?
Brevo stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Ready to make the switch to Brevo?
Take control of your data privacy by switching to an EU-based alternative.
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