Google Analytics vs Insights: Who Owns Your Data?
Discover how EU's Insights offers more control over your web analytics data compared to US-based Google Analytics. Make an informed choice today.
Should You Switch to Insights?
Enhanced privacy, GDPR compliance, EU data hosting
Advanced features and integrations of Google Analytics
Switch if privacy is priority; stay if you need advanced features
At a Glance
US data laws
GDPR protected
Google Analytics
freemium
Insights
subscription
Privacy & Compliance Comparison
Critical data sovereignty factors at a glance
| Criteria | Google Analytics | Insights |
|---|---|---|
Server Location | US, EU | EU |
GDPR Compliance | Partial (SCCs) | Full |
Open Source | ||
E2E Encryption | Optional | Unknown |
Data Portability | Partial | Unknown |
CLOUD Act Notice
Google Analytics is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Insights is not subject to US jurisdiction.
Google Analytics
🇺🇸Insights
🇦🇹Insights
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓EU-hosted servers ensure GDPR compliance
- ✓ISO 27001 certification for data security
- ✓Multi-language support for diverse teams
- ✓Integration with popular CMS platforms
Things to Consider
- !Potential data migration challenges
- !Unknown E2E encryption status
- !Learning curve for new dashboard widgets
Migration Overview
Depends on data size and complexity
Quick Steps
Create Insights account and configure settings
Export and prepare data from Google Analytics
Import data, test integrations, and migrate users
Other alternatives to Google Analytics
Ready to make the switch?
Start using Insights today and take control of your data privacy.