US-based service - Your data may be subject to US CLOUD Act and accessed by US authorities
Google Analytics
🇺🇸US Companyby Google
Google Analytics is a robust web analytics service designed to help businesses understand their website traffic and user behavior. By providing real-time data and insights, it enables users to track and analyze visitor interactions, optimize marketing strategies, and enhance user experience. Key features include customizable dashboards and reports, which allow users to tailor their analytics view to their specific needs. The platform also offers goal tracking and conversion analysis, helping businesses measure the effectiveness of their online campaigns. Event tracking is available for monitoring specific user interactions, while audience segmentation provides deeper insights into user demographics and behavior. Integration with Google Ads allows for seamless ad performance tracking, and e-commerce tracking capabilities offer detailed insights into sales and product performance. Multi-channel attribution modeling helps businesses understand the customer journey across different touchpoints. Google Analytics is ideal for digital marketers, website owners, and e-commerce businesses looking to make data-driven decisions. While the standard version is free, Google Analytics 360 offers advanced features and is available through a subscription model.
EU Alternatives to Google Analytics
5 privacy-focused, GDPR-compliant alternatives
Plausible
🇪🇺Plausible is a web analytics service designed to provide essential insights without compromising user privacy. It operates without cookies, ensuring a lightweight and straightforward experience for website owners who prioritize user trust. Key features include real-time data tracking, simple integration, and a user-friendly dashboard that delivers clear and actionable insights. Plausible stands out by being hosted entirely within the EU, offering full compliance with GDPR regulations and ensuring data sovereignty. This makes it an ideal choice for businesses, bloggers, and developers who are conscious of privacy and legal compliance. The service is particularly beneficial for those who want to avoid the complexities and intrusiveness of traditional analytics tools. Plausible's pricing model is transparent and straightforward, based on the number of monthly page views, making it accessible for websites of all sizes. With Plausible, users can enjoy peace of mind knowing their analytics are both effective and ethically managed.
Why switch?
- Plausible operates without cookies, which not only enhances user privacy but also simplifies compliance with GDPR regulations, reducing the risk of legal issues related to data tracking.
- Plausible provides a straightforward and user-friendly interface that focuses on essential metrics, making it easier for non-technical users to understand website performance without overwhelming them with complex data.
- As a European product, Plausible is designed with a strong emphasis on data protection and privacy, which can enhance your brand's reputation among privacy-conscious users and clients.
Consider
- Switching to Plausible may require a migration effort to set up tracking codes and reconfigure your analytics setup, which could lead to temporary data gaps during the transition period.
- Plausible offers fewer advanced features compared to Google Analytics, such as detailed user segmentation and event tracking, which may limit the depth of insights available for more complex analytics needs.
Matomo
🇪🇺Matomo is a comprehensive web analytics platform that empowers businesses to gain insights into their website traffic and user behavior. As an open-source, self-hosted solution, Matomo offers users complete control over their data, ensuring privacy and compliance with EU regulations. Key features include customizable dashboards, real-time data tracking, and detailed reports on visitor interactions. Unlike many analytics tools, Matomo is EU-hosted, providing a significant advantage for organizations prioritizing GDPR compliance and data sovereignty. This makes it particularly appealing to European businesses and any global entity concerned with stringent data protection standards. Matomo's pricing model is straightforward, with a free version available, allowing users to explore its capabilities without financial commitment. Its target audience includes small to medium-sized enterprises, digital marketers, and web developers who require robust analytics without compromising on data privacy. By choosing Matomo, users benefit from a reliable analytics service that respects user privacy and adheres to the highest standards of data protection.
Why switch?
- Matomo is fully compliant with GDPR regulations, allowing businesses to manage user data responsibly and avoid potential fines associated with non-compliance, unlike Google Analytics which has faced scrutiny regarding data privacy.
- As an open-source platform, Matomo allows for complete control over data hosting and management, meaning organizations can self-host their analytics data on their own servers, ensuring that sensitive information remains within their own infrastructure.
- Matomo offers a range of privacy-focused features, such as the ability to anonymize IP addresses and respect 'Do Not Track' settings, providing users with greater transparency and control over their personal data compared to Google Analytics.
Consider
- Migrating from Google Analytics to Matomo may require significant effort in terms of data export, integration with existing systems, and reconfiguring tracking setups, which can lead to temporary disruptions in data collection.
- Matomo's user interface and reporting capabilities may have a steeper learning curve for teams accustomed to Google Analytics, potentially requiring additional training and adjustment time to fully leverage its features.
Fathom
🌍by Fathom
Ditch complex, intrusive analytics for Fathom - a better Google analytics alternative. Experience ease of use, forever data retention & full legal compliance.
Why switch?
- Fathom is designed with privacy in mind, ensuring that user data is not tracked or stored in a personally identifiable manner, which aligns with GDPR requirements and reduces the risk of data breaches.
- Fathom offers simple, easy-to-understand analytics dashboards that require minimal setup and are user-friendly, making it accessible for users who may find Google Analytics overwhelming.
- With Fathom, data retention is indefinite, meaning you can keep your historical data without the limitations imposed by Google Analytics, which can delete data after a certain period.
Consider
- Migrating from Google Analytics to Fathom may require a learning curve, as users accustomed to the extensive features and integrations of Google Analytics may find Fathom's more streamlined approach limiting.
- Fathom may lack some advanced features and customizations available in Google Analytics, such as detailed event tracking, e-commerce tracking, and integration with other Google services, which could impact more complex analytics needs.
Simple Analytics
🇪🇺Simple Analytics is a Dutch web analytics service designed for businesses and individuals who prioritize privacy and data protection. Unlike many analytics tools, Simple Analytics provides essential insights into website traffic without compromising user privacy. It offers a streamlined interface that allows users to track visitor behavior, page views, and referral sources with ease. Key features include its commitment to privacy, as it does not use cookies or track personal data, ensuring compliance with GDPR and other European data protection regulations. Simple Analytics is hosted entirely within the EU, providing users with the assurance of data sovereignty and security. This makes it an ideal choice for European businesses and organizations that need to adhere to strict data protection standards. The service is particularly beneficial for small to medium-sized enterprises, non-profits, and privacy-conscious individuals who require straightforward analytics without the complexity and privacy concerns of larger platforms. Simple Analytics operates on a subscription-based pricing model, offering various plans to accommodate different needs and budgets.
Why switch?
- Enhanced privacy compliance: Simple Analytics is designed with GDPR in mind, ensuring that user data is handled in accordance with European privacy laws, which can help avoid potential legal issues for businesses operating in or with customers in the EU.
- Simplified data collection: Simple Analytics does not use cookies or track individual users, which can lead to a more straightforward setup and less complexity in managing user consent compared to Google Analytics' cookie-based tracking.
- Transparent data practices: Simple Analytics provides clear insights into what data is collected and how it is used, fostering trust with users who are increasingly concerned about their online privacy.
Consider
- Limited features: Simple Analytics may lack some advanced features and customization options available in Google Analytics, such as detailed segmentation, e-commerce tracking, and extensive reporting capabilities, which could impact data analysis for more complex needs.
- Migration effort: Transitioning from Google Analytics to Simple Analytics may require significant effort in terms of data migration, reconfiguring tracking setups, and retraining team members on the new platform, which could lead to temporary disruptions in analytics capabilities.
Pirsch
🇪🇺Pirsch is a web analytics service based in Germany, designed to provide insightful data while prioritizing user privacy. It offers a streamlined approach to tracking website performance without compromising on data protection. Key features include real-time analytics, user-friendly dashboards, and seamless integration with various platforms. Pirsch stands out with its commitment to privacy, ensuring that all data is processed and stored within the EU, adhering to GDPR regulations. This makes it an ideal choice for businesses and website owners who prioritize data sovereignty and compliance. The platform is particularly suited for small to medium-sized enterprises, digital marketers, and privacy-conscious developers seeking a reliable analytics tool. Pirsch operates on a transparent pricing model, offering scalable plans that cater to different levels of usage, ensuring flexibility and affordability. By choosing Pirsch, users benefit from a secure, privacy-focused analytics solution that respects user data and delivers actionable insights.
Why switch?
- Pirsch is designed with a strong emphasis on user privacy, ensuring that data collection complies with GDPR regulations, which can help businesses avoid potential fines and legal issues associated with non-compliance.
- Pirsch offers a simplified and user-friendly interface that allows for easier navigation and quicker access to key metrics, making it more accessible for teams without extensive analytics expertise.
- With Pirsch, data is hosted in the EU, which means that all data processing occurs within the jurisdiction of EU data protection laws, providing an additional layer of security and trust for users concerned about data sovereignty.
Consider
- Migrating from Google Analytics to Pirsch may require significant effort in terms of data transfer and reconfiguring tracking setups, which could lead to temporary disruptions in data collection and analysis.
- Pirsch may lack some advanced features and integrations that Google Analytics offers, such as machine learning capabilities, detailed audience segmentation, and extensive third-party integrations, which could limit the depth of insights available.
Why switch from Google Analytics?
US CLOUD Act
US authorities can access your data stored by US companies, even if stored in Europe.
Privacy Concerns
US companies may collect and use your data in ways not compliant with EU standards.
EU Alternatives
EU-based services must comply with GDPR, giving you stronger privacy protections.
Other Web Analytics you might want to replace
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