Google Analytics vs Matomo: Which Ensures Visitor Privacy?
Explore how Matomo by Stackhero, an EU-based solution, prioritizes visitor data protection compared to US's Google Analytics. Ensure compliance today.
Should You Switch to Matomo by Stackhero?
Enhanced privacy, full GDPR compliance, EU-based servers
Potential loss of advanced analytics features
Switch if privacy is priority; stay if advanced features needed
At a Glance
US data laws
GDPR protected
Google Analytics
freemium
Matomo by Stackhero
contact
Privacy & Compliance Comparison
Critical data sovereignty factors at a glance
| Criteria | Google Analytics | Matomo by Stackhero |
|---|---|---|
Server Location | US, EU | EU |
GDPR Compliance | Partial (SCCs) | Full |
Open Source | ||
E2E Encryption | Enterprise only | Optional |
Data Portability | Full export | Full export |
CLOUD Act Notice
Google Analytics is a US company and must comply with CLOUD Act data requests, even for data stored in EU data centers. Matomo by Stackhero is not subject to US jurisdiction.
Google Analytics
🇺🇸Matomo by Stackhero
🇫🇷Stackhero SAS
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓GDPR compliance with EU-hosted servers ensures data privacy.
- ✓ISO 27001 certification guarantees high security standards.
- ✓Open source allows for full customization and transparency.
- ✓Self-hosting option offers complete control over data.
Things to Consider
- !Migration process from Google Analytics can be complex.
- !Lacks direct integration with Google Ads for ad tracking.
- !Learning curve for users familiar with Google Analytics.
Migration Overview
Depends on data size and complexity
Quick Steps
Create Matomo by Stackhero account and configure settings
Export and prepare data from Google Analytics
Import data, test integrations, and migrate users
Other alternatives to Google Analytics
Ready to make the switch?
Start using Matomo by Stackhero today and take control of your data privacy.