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by Friendly GmbH · Founded 2020
Friendly Analytics was founded in 2020 by Stefan Vetter as a managed Matomo-as-a-Service platform hosted exclusively in Switzerland. It differentiates from self-hosted Matomo by providing Swiss-hosted infrastructure, nFADP and GDPR compliance, and ISO 27001/9001 certified operations without requiring customers to manage their own servers. Vetter has stated "We have an exist strategy, not an exit strategy," signaling commitment to independence over venture-backed growth.
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