Who can sponsor Built in EU?

Companies headquartered in Europe (EU, EEA, UK or Switzerland) whose product is listed in the directory. If your product is not listed yet, submit it first; listing is free and takes a few days to review.

Does sponsorship change my ranking or review?

No. Rankings, editorial verdicts, reviews and comparison text are never sold. A sponsor gets a clearly labelled placement in addition to, not instead of, its normal listing.

Is the sponsor link a followed backlink?

No. Paid links carry rel="sponsored" as search engines require. Your free product page already links to your site normally. Sponsorship buys visibility with a high-intent audience, not PageRank.

How do you report results without cookies?

Every click on a sponsor card is recorded server-side with the page and placement it came from, without cookies or personal data. You receive click counts per placement each month, and you can add your own UTM parameters to the destination URL.

How is pricing and billing handled?

Site sponsor is 149 euro per month and category sponsor is 99 euro per month, excluding VAT, with a one month minimum. You receive an invoice from a Dutch company with VAT number; the slot goes live when the invoice is paid.

What does the card show?

Your logo, product name, country flag, a one-line headline of at most 60 characters that you supply and we review, and a visit button. No animation, no images beyond the logo, no tracking pixels.

Sponsorship

Reach people who are actively replacing US software

Quick answer: Built in EU sells two labelled, native placements to European companies listed in the directory: a site sponsor card across the homepage, category pages, alternatives pages and tools, or an exclusive category sponsor. Monthly pricing, no tracking, and rankings that are never for sale.

Who visits?

People arrive with a US product in mind and leave with a European one. The site is indexed by Bing, DuckDuckGo and Google, and its research datasets are cited by AI answer engines. Every figure below is measured, not estimated.

European products listed: 391
Software categories: 52
Countries of origin: 32
Cookies set for visitors: 0

What are the placements?

Both placements use the same card. It is labelled Sponsored, it looks like a listing rather than a banner, and it links to your page with rel="sponsored".

Site sponsor

€149 / month

Up to 3 sponsors, rotated evenly, one card per page per day.

Homepage card below the "switch from" grid
Side card on every category page without a category sponsor
Side card on every alternatives page without a category sponsor
Card on the tools index

Preview, homepage size

Category sponsor

€99 / month

Exclusive: one sponsor per category, shown to every visitor of that category.

Side card in the header of the category page
Side card on every alternatives page in that category (for example every "Dropbox alternatives" visitor sees the Cloud Storage sponsor)
Takes precedence over site sponsors on those pages

Preview, side-column size

What are the rules?

European headquarters

Sponsors must be headquartered in the EU, EEA, UK or Switzerland, the same rule every listing meets.

Listed first

The product must be in the directory. Listing is free; sponsorship is separate and never a condition of being listed.

Labelled and marked

Every card says Sponsored. Links carry rel="sponsored". The affiliate and sponsorship policy is public on the methodology page.

Nothing editorial is for sale

Rankings, verdicts, reviews, comparison tables and quick answers do not change for sponsors.

No tracking

No cookies, no pixels, no third-party scripts. Clicks are counted server-side by page and placement.

Plain billing

Monthly, one month minimum, invoice with VAT from a Dutch company. Cancel by email.

Full policy: methodology, affiliate policy and corrections.

Questions advertisers ask

Who can sponsor Built in EU?: Companies headquartered in Europe (EU, EEA, UK or Switzerland) whose product is listed in the directory. If your product is not listed yet, submit it first; listing is free and takes a few days to review.
Does sponsorship change my ranking or review?: No. Rankings, editorial verdicts, reviews and comparison text are never sold. A sponsor gets a clearly labelled placement in addition to, not instead of, its normal listing.
Is the sponsor link a followed backlink?: No. Paid links carry rel="sponsored" as search engines require. Your free product page already links to your site normally. Sponsorship buys visibility with a high-intent audience, not PageRank.
How do you report results without cookies?: Every click on a sponsor card is recorded server-side with the page and placement it came from, without cookies or personal data. You receive click counts per placement each month, and you can add your own UTM parameters to the destination URL.
How is pricing and billing handled?: Site sponsor is 149 euro per month and category sponsor is 99 euro per month, excluding VAT, with a one month minimum. You receive an invoice from a Dutch company with VAT number; the slot goes live when the invoice is paid.
What does the card show?: Your logo, product name, country flag, a one-line headline of at most 60 characters that you supply and we review, and a visit button. No animation, no images beyond the logo, no tracking pixels.

Request a slot

Tell us the product and the placement. We check it against the listing rules, confirm availability, and send an invoice. Or email info@builtineu.eu.

Not listed yet? Submit your product first

Company

Product website

Work email

Placement

Site sponsorCategory sponsorNot sure yet