Hotjar vs Mouseflow
A comprehensive comparison to help you decide if Mouseflow is the right EU alternative to Hotjar for your needs.
Hotjar
Hotjar is a web analytics tool developed by Contentsquare, based in the United States, designed to help businesses understand user behavior on their websites. It provides a suite of features that allow companies to track user interactions and gather feedback to improve website performance. Key features include heatmaps that visualize user clicks, taps, and scrolling behavior, and session recordings that capture real-time user interactions for analysis. Additionally, Hotjar offers feedback polls and surveys to collect user insights and measure customer satisfaction. Conversion funnels help identify where users drop off during the purchase process, while user segmentation allows for targeted analysis of specific user groups. Hotjar integrates with popular analytics tools and offers data export options for comprehensive reporting. The target audience for Hotjar includes website owners, digital marketers, UX designers, and product managers who seek to optimize user experience and increase conversion rates. It is important to note that Hotjar stores user data in the United States, making it subject to US data laws such as the CLOUD Act and FISA 702. Hotjar operates on a subscription-based pricing model, offering various plans based on the level of features and usage required.
Mouseflow
Mouseflow is a comprehensive web analytics service based in Denmark, designed to provide businesses with deep insights into user behavior on their websites. It allows users to track and analyze visitor interactions through features like session replay, heatmaps, and conversion funnels. These tools help businesses understand how visitors navigate their sites, identify potential issues, and optimize user experience. Key features of Mouseflow include session recordings, which capture every click and scroll, and heatmaps that visualize user engagement on different parts of a webpage. Additionally, Mouseflow offers funnel analysis to track conversion paths and form analytics to identify where users drop off during form submissions. The platform is particularly beneficial for marketers, UX designers, and website owners looking to enhance their site's performance and user engagement. Mouseflow stands out with its commitment to privacy and security, being EU-hosted and fully compliant with GDPR regulations, ensuring data sovereignty and protection for European businesses. While specific pricing details are not mentioned, Mouseflow typically offers tiered pricing based on the volume of sessions recorded, making it scalable for businesses of all sizes.
Our Verdict
Why choose Mouseflow
- +Mouseflow is ISO 27001 certified for data security.
- +GDPR compliance with EU-hosted servers ensures data protection.
- +Mouseflow offers detailed heatmaps with click, scroll, and movement data.
- +Session replay feature includes advanced filtering options.
Things to consider
- -Migration from Hotjar may require data reconfiguration.
- -Mouseflow lacks direct survey and poll features.
- -Learning new interface may take time for existing teams.
Privacy Winner: Mouseflow
Your data stays in the EU and is protected under GDPR, free from US CLOUD Act access.
Feature Comparison
Hotjar
🇺🇸Contentsquare
Mouseflow
🇩🇰Mouseflow
US Data Storage
Data subject to US CLOUD Act and may be accessed by US authorities
EU Data Protection
Data protected under GDPR with EU-only data residency
Certifications & Compliance
No certifications listed
Reasons to Switch
- ✓Mouseflow is ISO 27001 certified for data security.
- ✓GDPR compliance with EU-hosted servers ensures data protection.
- ✓Mouseflow offers detailed heatmaps with click, scroll, and movement data.
- ✓Session replay feature includes advanced filtering options.
Things to Consider
- !Migration from Hotjar may require data reconfiguration.
- !Mouseflow lacks direct survey and poll features.
- !Learning new interface may take time for existing teams.
Frequently Asked Questions
Is Mouseflow a good replacement for Hotjar?
Yes, Mouseflow is a GDPR-compliant European alternative to Hotjar. It offers similar functionality while ensuring your data stays within EU jurisdiction and is protected under strict European privacy laws.
Is Mouseflow GDPR compliant?
Yes, Mouseflow is a European company that fully complies with GDPR regulations. Your data is stored in EU data centers and is not subject to US surveillance laws like the CLOUD Act.
How much does Mouseflow cost?
Mouseflow offers freemium pricing. Visit their website for current pricing details and to compare plans based on your specific needs.
Where is my data stored with Mouseflow?
Mouseflow stores data in EU data centers, ensuring compliance with European data protection regulations and keeping your information within EU jurisdiction.
Ready to make the switch to Mouseflow?
Take control of your data privacy by switching to an EU-based alternative.