US-based service. Data subject to US jurisdiction
by Google
Google Analytics is the dominant web analytics platform, installed on an estimated 28 million websites. It was declared illegal for use by EU data protection authorities in Austria, France, and Italy (2022) due to the transfer of personal data to US servers without adequate safeguards.
22 European alternatives
Curated by Sidney, Founder of BuiltInEu · Updated
Quick answer: 22 European alternatives to Google Analytics are listed, from 10 countries. 4 are open source and 12 have a free plan. Top picks: MetriXs, Plausible and Simple Analytics.
| # | Product | Country | From | Pricing | Free plan | Open source | Self-host |
|---|---|---|---|---|---|---|---|
| 1 | MetriXs | 🇳🇱Netherlands | €6 / month | Subscription | Yes | Not verified | Not verified |
| 2 | Plausible | 🇪🇪Estonia | $9 / month | Subscription | No | Yes | Yes |
| 3 | Simple Analytics | 🇳🇱Netherlands | $20 / month | Freemium | Yes | No | No |
| 4 | Pirsch | 🇩🇪Germany | $6 per month for 10,000 monthly page views | Freemium | No | Not verified | Yes |
| 5 | Piwik PRO | 🇵🇱Poland | €36 per month | Paid | No | No | No |
| 6 | statcounter | 🇮🇪Ireland | €9 per month | Freemium | Yes | No | No |
| 7 | tinylytics | 🇵🇱Poland | US$7 per month | Freemium | Not verified | Not verified | Not verified |
| 8 | Stormly | 🇳🇱Netherlands | $199 / month | Freemium | Yes | No | No |
| 9 | etracker | 🇩🇪Germany | 10,80 € per month | Subscription | No | No | No |
| 10 | Trackboxx | 🇩🇪Germany | €5.00 per month | Freemium | Yes | No | No |
| 11 | Friendly Analytics | 🇨ðŸ‡Switzerland | Not verified | Subscription | No | Not verified | Not verified |
| 12 | digistats | 🇨ðŸ‡Switzerland | CHF 9.95 per month | Contact for pricing | Yes | Not verified | Not verified |
| 13 | fusedeck | 🇨ðŸ‡Switzerland | €430 per month | Contact for pricing | No | No | No |
| 14 | Swetrix | 🇬🇧United Kingdom | $19 / month | Paid | No | Yes | Yes |
| 15 | SEAL Metrics | 🇪🇸Spain | €499 per month billed annually | Contact for pricing | Yes | No | No |
| 16 | Offen | 🇩🇪Germany | Not verified | Free | Yes | Yes | Yes |
| 17 | TWIPLA | 🇩🇪Germany | $2.99 per month | Freemium | Yes | No | No |
| 18 | Matomo by Stackhero | 🇫🇷France | $19 / month | Contact for pricing | Not verified | Not verified | Not verified |
| 19 | Seline | 🇵🇱Poland | $9 / month | Paid | No | No | No |
| 20 | Counter | 🇩🇪Germany | Not verified | Freemium | Yes | Yes | Not verified |
| 21 | Mouseflow | 🇩🇰Denmark | Not verified | Freemium | Yes | No | No |
| 22 | TelemetryDeck | 🇩🇪Germany | €7.50 per month, billed annually | Freemium | Yes | Not verified | Not verified |
A dash means we have not verified that attribute. Migration difficulty is shown only where the editor tested the switch.
Notable
Where it falls short
Pricing: from €6 / month (pricing page)
Pick MetriXs if you want to see how many visitors arrive from ChatGPT, Perplexity or Gemini answers.(our assessment)
Checked against MetriXs's homepage, about page, legal notice and pricing page.
Notable
Where it falls short
Pricing: from $9 / month (homepage)
Pick Plausible if you want it to track file downloads, form completions and external link clicks automatically.(our assessment)
Checked against Plausible's homepage, legal notice, about page, privacy policy and security page.
Notable
Where it falls short
Pricing: from $20 / month (pricing page)
Pick Simple Analytics if you want a service that sends observed traffic into BI and warehouses.(our assessment)
Checked against Simple Analytics's about page, homepage, pricing page, web analytics page, security page and subprocessors page.
Notable
Where it falls short
Pricing: from $6 per month for 10,000 monthly page views (pricing page)
Pick Pirsch if you want to share dashboards through access links or on a personal subdomain.(our assessment)
Checked against Pirsch's homepage, pricing page, privacy policy, legal notice and about page.
Notable
Where it falls short
Pick Piwik PRO if you want SSO with SAML and Active Directory or LDAP for your user groups.(our assessment)
Checked against Piwik PRO's homepage, about page, security page, privacy policy and pricing page.
Notable
Where it falls short
Pick statcounter if you want to label visitors, get alerts when they return and monitor click fraud.(our assessment)
Checked against statcounter's homepage, pricing page and about page.
by tinylytics
Tinylytics is a web analytics service based in Poland, designed to provide comprehensive insights into website traffic and user behavior. It offers a straightforward and effective way to track visitor interactions, helping businesses understand their audience better. Key features include real-time analytics, user-friendly dashboards, and customizable reports that cater to both technical and non-technical users. Tinylytics stands out with its commitment to privacy and security, being fully hosted in the EU and compliant with GDPR regulations, ensuring that user data remains protected and sovereign within Europe. This makes it an ideal choice for European businesses and organizations that prioritize data privacy and compliance. The service is particularly beneficial for small to medium-sized enterprises, digital marketers, and website owners who require reliable analytics without compromising on data security. Pricing is structured to be accessible, with various tiers to accommodate different business needs, although specific pricing details are available upon request. By choosing Tinylytics, users can confidently analyze their web traffic while adhering to strict European data protection standards.
Notable
Pricing: from $199 / month (pricing page)
Pick Stormly if you want an AI agent that detects trends and anomalies in your data.(our assessment)
Checked against Stormly's homepage, pricing page, privacy policy and legal notice.
Notable
Where it falls short
Pricing: from 10,80 € per month (pricing page)
Pick etracker if you want to analyze coupons, internal search, teasers and promotions.(our assessment)
Checked against etracker's homepage, pricing page, legal notice and datenschutz page.
Notable
Where it falls short
Pricing: from €5.00 per month (homepage)
Pick Trackboxx if you want official plugins for WordPress and JTL.(our assessment)
Checked against Trackboxx's homepage, legal notice and datenschutz page.
Notable
Where it falls short
Checked against Friendly Analytics's analytics page, pricing page and legal notice.
by digistats
Digistats is a comprehensive web analytics tool designed to provide businesses with real-time insights into their website traffic and user behavior. Hosted in EU data centers, Digistats ensures GDPR compliance, offering peace of mind regarding data privacy and security. Key features include customizable dashboards that allow users to tailor their analytics experience to their specific needs, and event tracking capabilities that help businesses understand user interactions on their site. With user segmentation tools, businesses can categorize visitors for more targeted analysis, while data export options facilitate deeper data examination outside the platform. Multi-language support ensures accessibility for a diverse range of users across Europe and beyond. Digistats is ideal for businesses of all sizes looking to enhance their digital strategy with reliable and secure analytics. The platform's commitment to data sovereignty means that all data is stored within the EU, providing an added layer of security for businesses concerned with data protection. Pricing is structured to accommodate various business needs, although specific details are available upon inquiry.
fusedeck is a cookieless analytics and engagement tracking framework.
Notable
Pricing: from €430 per month (pricing page)
Pick fusedeck if you want a choice of classic cookie tracking, cookieless user tracking or session tracking.(our assessment)
Checked against fusedeck's homepage, daten datenschutz page, agb page, legal notice and pricing page.
Notable
Where it falls short
Pricing: from $19 / month (pricing page)
Pick Swetrix if you want a tool that catches JavaScript errors and shows which browsers and devices are affected.(our assessment)
Checked against Swetrix's security page, homepage, pricing page and legal notice.
SEAL Metrics is a cookieless, consentless web analytics platform.
Notable
Where it falls short
Pricing: from €499 per month billed annually (pricing page)
Pick SEAL Metrics if you want a tool that tracks React, Vue or Angular routers without configuration.(our assessment)
Checked against SEAL Metrics's homepage, cto page, legal notice, privacy policy and pricing page.
Notable
Pick Offen if you want visitors to review their own data and delete it at any time.(our assessment)
Checked against Offen's about page and homepage.
Notable
Where it falls short
Pricing: from $2.99 per month (pricing page)
Pick TWIPLA if you want to benchmark traffic, devices and browsers against industry and country averages.(our assessment)
Checked against TWIPLA's homepage, privacy policy, legal notice, about page and pricing page.
Notable
Where it falls short
Pricing: from $19 / month (pricing page)
Pick Matomo by Stackhero if you want managed Matomo with GeoIP2 geolocation and backups retained for up to 3 months.(our assessment)
Checked against Matomo by Stackhero's benefits page, pricing page, privacy policy, legal notice and certifications page.
Notable
Where it falls short
Pricing: from $9 / month (pricing page)
Pick Seline if you want to see engaged users and users about to churn, by custom attributes.(our assessment)
Checked against Seline's about page, homepage, pricing page, privacy policy and legal notice.
by Counter
Counter is a web analytics service designed to provide insightful data while prioritizing user privacy. Developed in Germany, this open-source platform offers a comprehensive suite of analytics tools that help website owners understand their audience without compromising on privacy. Counter stands out with its privacy-friendly approach, ensuring that all data is processed in compliance with EU regulations, including GDPR. This makes it an ideal choice for businesses and individuals who prioritize data sovereignty and security. The service is hosted entirely within the EU, providing an added layer of assurance for users concerned about data protection. Counter's open-source nature allows for transparency and customization, enabling users to tailor the analytics to their specific needs. The platform is free to use, making it accessible for small businesses, startups, and individual website owners who require robust analytics without the associated costs. Key features include real-time data tracking, customizable reports, and seamless integration with various web platforms. By choosing Counter, users can gain valuable insights into their web traffic while maintaining the highest standards of data privacy and security.
Notable
Pick Mouseflow if you want to identify where users struggle, such as broken elements and confusing flows.(our assessment)
Checked against Mouseflow's homepage, about page, session replay tool page, pricing page and privacy policy.
TelemetryDeck is mobile app analytics.
Notable
Pick TelemetryDeck if you want SDKs for mobile, desktop and web platforms.(our assessment)
Checked against TelemetryDeck's homepage and legal notice.
Our assessment, based only on the checked statements above.
We checked 19 of the 22 alternatives on this page against each company's own website in September 2026. Every line in the grey panels comes from that company’s own site, and a second check tried to disprove it before we kept it. A dash in the table means we could not verify that detail. "Pick it if" lines are our own assessment, based only on those checked statements.
US authorities can access your data stored by US companies, even if stored in Europe.
US companies may collect and use your data in ways not compliant with EU standards.
European providers are listed by headquarters. Verify privacy, hosting, security, and legal requirements for your use case.
Protect your data by moving to an EU-based service. Our migration guides make switching easy.
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