Kehai
🇵🇱by salecki.digital Mikołaj Salecki
Kehai is a cookieless web analytics service that tracks website events without sampling. It also accepts server-side ecommerce events for revenue reporting.
paid
US-based service. Data subject to US jurisdiction
Best European Google Analytics Alternatives (2026)
🇺🇸US Companyby Google
Google Analytics is the dominant web analytics platform, installed on an estimated 28 million websites. It was declared illegal for use by EU data protection authorities in Austria, France, and Italy (2022) due to the transfer of personal data to US servers without adequate safeguards.
freemium📊Web Analytics
Best Google Analytics Alternatives
24 European alternatives
Curated by Sidney, Founder of BuiltInEu · Updated
Quick answer: 24 European alternatives to Google Analytics are listed, from 10 countries. 4 are open source and 12 have a free plan. Top picks: Kehai, MetriXs and Plausible.
| # | Product | Country | From | Pricing | Free plan | Open source | Self-host |
|---|---|---|---|---|---|---|---|
| 1 | Kehai | 🇵🇱Poland | Not verified | Paid | Not verified | Not verified | Not verified |
| 2 | MetriXs | 🇳🇱Netherlands | €6 / month | Subscription | Yes | Not verified | Not verified |
| 3 | Plausible | 🇪🇪Estonia | $9 / month | Subscription | No | Yes | Yes |
| 4 | Statable | 🇳🇱Netherlands | US$9 per month | Paid | Not verified | Not verified | Not verified |
| 5 | Simple Analytics | 🇳🇱Netherlands | $20 / month | Freemium | Yes | No | No |
| 6 | Pirsch | 🇩🇪Germany | $6 per month for 10,000 monthly page views | Freemium | No | Not verified | Yes |
| 7 | Piwik PRO | 🇵🇱Poland | €36 per month | Paid | No | No | No |
| 8 | statcounter | 🇮🇪Ireland | €9 per month | Freemium | Yes | No | No |
| 9 | tinylytics | 🇵🇱Poland | US$7 per month | Freemium | Not verified | Not verified | Not verified |
| 10 | Stormly | 🇳🇱Netherlands | $199 / month | Freemium | Yes | No | No |
| 11 | etracker | 🇩🇪Germany | 10,80 € per month | Subscription | No | No | No |
| 12 | Trackboxx | 🇩🇪Germany | €5.00 per month | Freemium | Yes | No | No |
| 13 | Friendly Analytics | 🇨ðŸ‡Switzerland | Not verified | Subscription | No | Not verified | Not verified |
| 14 | digistats | 🇨ðŸ‡Switzerland | CHF 9.95 per month | Contact for pricing | Yes | Not verified | Not verified |
| 15 | fusedeck | 🇨ðŸ‡Switzerland | €430 per month | Contact for pricing | No | No | No |
| 16 | Swetrix | 🇬🇧United Kingdom | $19 / month | Paid | No | Yes | Yes |
| 17 | SEAL Metrics | 🇪🇸Spain | €499 per month billed annually | Contact for pricing | Yes | No | No |
| 18 | Offen | 🇩🇪Germany | Not verified | Free | Yes | Yes | Yes |
| 19 | TWIPLA | 🇩🇪Germany | $2.99 per month | Freemium | Yes | No | No |
| 20 | Matomo by Stackhero | 🇫🇷France | $19 / month | Contact for pricing | Not verified | Not verified | Not verified |
| 21 | Seline | 🇵🇱Poland | $9 / month | Paid | No | No | No |
| 22 | Counter | 🇩🇪Germany | Not verified | Freemium | Yes | Yes | Not verified |
| 23 | Mouseflow | 🇩🇰Denmark | Not verified | Freemium | Yes | No | No |
| 24 | TelemetryDeck | 🇩🇪Germany | €7.50 per month, billed annually | Freemium | Yes | Not verified | Not verified |
A dash means we have not verified that attribute. Migration difficulty is shown only where the editor tested the switch.
Notable
- Custom events for a signup, demo request, download or form submission, showing which pages and sources produce them
- Track revenue, average order value and conversion rate per site or across all your stores
- Checkout funnel (product view, add to cart, checkout started, purchase) that shows where buyers leave
Where it falls short
Pricing: from €6 / month (pricing page)
- Basic plan: 1 website, 3 team members, 1 year data retention, 15k pageviews per month
- Team plan: 3 websites, 5 team members, 1 year data retention, 100k pageviews per month
Pick MetriXs if you want to see how many visitors arrive from ChatGPT, Perplexity or Gemini answers.(our assessment)
Checked against MetriXs's homepage, about page, legal notice and pricing page.
Notable
- Tracks scroll depth from 1 to 100 percent automatically on every page
- Connects Search Console to show search queries and organic performance in the dashboard
- Tracks UTM campaigns with automatic channel grouping
Where it falls short
Pricing: from $9 / month (homepage)
- Starter plan: one site and 3 years of data retention
- Growth plan: up to 3 sites and up to 3 team members
Pick Plausible if you want it to track file downloads, form completions and external link clicks automatically.(our assessment)
Checked against Plausible's homepage, legal notice, about page, privacy policy and security page.
Statable
🇳🇱by Key Arg B.V.
Statable provides web analytics for website owners, creators and businesses. It is operated by Key Arg B.V. in Monster, Netherlands, and stores analytics data in the Netherlands.
paid
Notable
- Sends observed traffic into BI, dashboards, warehouses or internal systems
- Uses a single script under 5 KB
Where it falls short
- No deep attribution, listed by the vendor as a limitation. source
Pricing: from $20 / month (pricing page)
- Free for hobby sites: 1 user and 5 websites
- Free plan keeps 1 month of analytics history in the dashboard
Pick Simple Analytics if you want a service that sends observed traffic into BI and warehouses.(our assessment)
Checked against Simple Analytics's about page, homepage, pricing page, web analytics page, security page and subprocessors page.
Notable
- Events, A/B testing, tag-based segmentation, drill-down into single sessions and conversion goals
- Set up with a script on the site, a plugin, or an API backend integration
- Native webhooks that keep other applications up to date or trigger actions in them
Where it falls short
- Managed cloud setup, on-premise installation, SAML-based single sign-on and raw data access on the Enterprise plan. source
Pricing: from $6 per month for 10,000 monthly page views (pricing page)
- 50 websites on the Standard plan
Pick Pirsch if you want to share dashboards through access links or on a personal subdomain.(our assessment)
Checked against Pirsch's homepage, pricing page, privacy policy, legal notice and about page.
Notable
- Integrated platform consisting of Analytics, Tag Manager and Consent Manager
- Access data via UI, API or direct export, and stream it into BI tools or data infrastructure
- Tailored messages to specific customer segments while users are live on the site
Where it falls short
- Signing a business associate agreement (BAA) is available on the Enterprise plan. source
Pick Piwik PRO if you want SSO with SAML and Active Directory or LDAP for your user groups.(our assessment)
Checked against Piwik PRO's homepage, about page, security page, privacy policy and pricing page.
Notable
- Plays back a visual recording of each session like a video
- Interactive heatmaps showing the areas of web pages getting the most attention and the elements being ignored
- Live feed of visitors as they land on the site, with their location, device, navigation path and visit history
Where it falls short
- The Premium plan adds landing page analysis, conversion tracking, paid traffic analysis, visitor labels and alerts, CSV export, detailed email reports, API access and live chat support to Basic. source
- The Premium Plus plan adds heatmaps, Google Ads integration, blocking and unblocking of IPs, and UTM campaign tracking to Premium. source
Pick statcounter if you want to label visitors, get alerts when they return and monitor click fraud.(our assessment)
Checked against statcounter's homepage, pricing page and about page.
tinylytics
🇵🇱by tinylytics
Tinylytics is a web analytics service based in Poland, designed to provide comprehensive insights into website traffic and user behavior. It offers a straightforward and effective way to track visitor interactions, helping businesses understand their audience better. Key features include real-time analytics, user-friendly dashboards, and customizable reports that cater to both technical and non-technical users. Tinylytics stands out with its commitment to privacy and security, being fully hosted in the EU and compliant with GDPR regulations, ensuring that user data remains protected and sovereign within Europe. This makes it an ideal choice for European businesses and organizations that prioritize data privacy and compliance. The service is particularly beneficial for small to medium-sized enterprises, digital marketers, and website owners who require reliable analytics without compromising on data security. Pricing is structured to be accessible, with various tiers to accommodate different business needs, although specific pricing details are available upon request. By choosing Tinylytics, users can confidently analyze their web traffic while adhering to strict European data protection standards.
freemium
Notable
- Connects data from Shopify, Adobe Commerce or Segment in one click
- AI Agent detects trends and anomalies and delivers findings to your inbox
- 50+ e-commerce reports ready instantly with no setup
Pricing: from $199 / month (pricing page)
- Free ($0) plan: up to 10k events per month
- Starter plan: up to 1 million events
Pick Stormly if you want an AI agent that detects trends and anomalies in your data.(our assessment)
Checked against Stormly's homepage, pricing page, privacy policy and legal notice.
Notable
- Scrollmap projected onto the web pages, showing how many users scroll how far and for how long
- Server-side tracking for Google Ads, Meta Ads, TikTok Ads and Microsoft Ads: sends conversions measured independently of consent directly to the marketing platforms' servers
- Query raw data or share reporting data in Looker Studio, Power BI and similar tools
Where it falls short
- The Pro edition adds e-commerce reports, marketing and customer journey reports, conversion upload to Google, Meta, Microsoft and TikTok Ads, and UX analytics with scrollmap and form analysis to the Basic edition. source
- The Enterprise edition adds a report builder, a REST reporting interface including a Looker Studio connector, and app tracking to the Pro edition; raw data access can be added for 49 € per month. source
Pricing: from 10,80 € per month (pricing page)
Pick etracker if you want to analyze coupons, internal search, teasers and promotions.(our assessment)
Checked against etracker's homepage, pricing page, legal notice and datenschutz page.
Notable
- Shows which content performs, where visitors come from and what they do on the site
- Analyses shopping cart abandonment, add-to-cart rates and the checkout funnel
- Reports visitor numbers, page views, time on page, bounce rates, browsers, devices, e-commerce data, regions, cities, live visitors, referring channels and pages, conversions and UTM
Where it falls short
- E-commerce tracking and Google Search Console are available in the Business plans. source
Pricing: from €5.00 per month (homepage)
- Basic plan includes at most one website and 25,000 page views in total
- Free package is limited to a maximum of 1000 page views
Pick Trackboxx if you want official plugins for WordPress and JTL.(our assessment)
Checked against Trackboxx's homepage, legal notice and datenschutz page.
Notable
- Tag manager to add and manage tracking tags
- A/B testing to compare versions of a page or form
- Ecommerce tracking of sales, products and customer behavior
Where it falls short
- Essential plan: up to 100,000 hits per month and 1 website
Checked against Friendly Analytics's analytics page, pricing page and legal notice.
digistats
🇨ðŸ‡by digistats
Digistats is a comprehensive web analytics tool designed to provide businesses with real-time insights into their website traffic and user behavior. Hosted in EU data centers, Digistats ensures GDPR compliance, offering peace of mind regarding data privacy and security. Key features include customizable dashboards that allow users to tailor their analytics experience to their specific needs, and event tracking capabilities that help businesses understand user interactions on their site. With user segmentation tools, businesses can categorize visitors for more targeted analysis, while data export options facilitate deeper data examination outside the platform. Multi-language support ensures accessibility for a diverse range of users across Europe and beyond. Digistats is ideal for businesses of all sizes looking to enhance their digital strategy with reliable and secure analytics. The platform's commitment to data sovereignty means that all data is stored within the EU, providing an added layer of security for businesses concerned with data protection. Pricing is structured to accommodate various business needs, although specific details are available upon inquiry.
Free plan
contact
fusedeck is a cookieless analytics and engagement tracking framework.
Notable
- Server-side tracking, event tracking, user identity management and raw data
- Choice of classic full cookie tracking, cookieless user tracking or cookieless session tracking
- Server-based data transfer to third parties (Meta, LinkedIn, TikTok)
Pricing: from €430 per month (pricing page)
- 2.5 million database rows included on the Shared Stack
- 50 million database rows included on the Owned Stack
Pick fusedeck if you want a choice of classic cookie tracking, cookieless user tracking or session tracking.(our assessment)
Checked against fusedeck's homepage, daten datenschutz page, agb page, legal notice and pricing page.
Notable
- Tracks signups, purchases and button clicks, and sets conversion goals
- Catches JavaScript errors automatically and shows which pages, browsers and devices are affected
- Monitors real page load times from actual users
Where it falls short
Pricing: from $19 / month (pricing page)
Pick Swetrix if you want a tool that catches JavaScript errors and shows which browsers and devices are affected.(our assessment)
Checked against Swetrix's security page, homepage, pricing page and legal notice.
SEAL Metrics is a cookieless, consentless web analytics platform.
Notable
- Attributes revenue on last click
- LENS answers plain-language questions against defined metrics
- Exposes the data through a REST API, an MCP server and a BigQuery connector on every plan
Where it falls short
- Webhooks and audit logs are available from the Scale plan. source
- Enterprise plan: unlimited human events, an exclusive private AI instance, isolated processing, a 99.9% SLA and a dedicated account manager. source
- No self-hosted version; it is a managed service in Dublin. source
- Not a per-user tool: no cohorts, no session replay and no multi-touch attribution. source
- Hash-based routers are not tracked automatically. source
- Holds no ISO 27001 or SOC 2 certification. source
Pricing: from €499 per month billed annually (pricing page)
- Growth plan: 5M human events per month
- 24-month retention on every paid plan
Pick SEAL Metrics if you want a tool that tracks React, Vue or Angular routers without configuration.(our assessment)
Checked against SEAL Metrics's homepage, cto page, legal notice, privacy policy and pricing page.
Notable
- Filters collected data by URL, location, referrer, UTM parameters, landing pages and exit pages
- Lets visitors opt out completely at any time or delete only their existing usage data
Pick Offen if you want visitors to review their own data and delete it at any time.(our assessment)
Checked against Offen's about page and homepage.
Notable
- Heatmaps show which parts of a page hold attention and which lose interest, for one page or an aggregate of similar pages
- Automatically detects rage clicks, dead links, navigation errors and failed form submissions and distils them into one UX Health Score
- Runs on-site polls and surveys to hear directly from visitors
Where it falls short
Pricing: from $2.99 per month (pricing page)
Pick TWIPLA if you want to benchmark traffic, devices and browsers against industry and country averages.(our assessment)
Checked against TWIPLA's homepage, privacy policy, legal notice, about page and pricing page.
Notable
- Managed Matomo instance running on dedicated, isolated infrastructure
- GeoIP2 with an automatically updated geolocation database
- Use your own domain name for the analytics and bypass ad filters
Where it falls short
- Basic support is limited to Stackhero's own services and does not include support for the software offered as a service. source
Pricing: from $19 / month (pricing page)
- Hobby 10 GB plan: 10 GB SSD storage, 25 max. simultaneous connections, 100,000 recommended page views per month
Pick Matomo by Stackhero if you want managed Matomo with GeoIP2 geolocation and backups retained for up to 3 months.(our assessment)
Checked against Matomo by Stackhero's benefits page, pricing page, privacy policy, legal notice and certifications page.
Notable
- Follows each individual visitor and their journey through the website
- In-app chat or MCP interface that queries your data, answers analytics questions, exports CSVs, aggregates pageviews and creates funnels
- Tracks revenue and shows which referrers and UTMs bring the most value
Where it falls short
- No free plan. source
Pricing: from $9 / month (pricing page)
Pick Seline if you want to see engaged users and users about to churn, by custom attributes.(our assessment)
Checked against Seline's about page, homepage, pricing page, privacy policy and legal notice.
Counter
🇩🇪by Counter
Counter is a web analytics service designed to provide insightful data while prioritizing user privacy. Developed in Germany, this open-source platform offers a comprehensive suite of analytics tools that help website owners understand their audience without compromising on privacy. Counter stands out with its privacy-friendly approach, ensuring that all data is processed in compliance with EU regulations, including GDPR. This makes it an ideal choice for businesses and individuals who prioritize data sovereignty and security. The service is hosted entirely within the EU, providing an added layer of assurance for users concerned about data protection. Counter's open-source nature allows for transparency and customization, enabling users to tailor the analytics to their specific needs. The platform is free to use, making it accessible for small businesses, startups, and individual website owners who require robust analytics without the associated costs. Key features include real-time data tracking, customizable reports, and seamless integration with various web platforms. By choosing Counter, users can gain valuable insights into their web traffic while maintaining the highest standards of data privacy and security.
Open sourceFree plan
freemium
Notable
- Session recordings capturing every click, scroll, hesitation and rage click
- Compare heatmaps across time periods, devices and segments side by side
- Visualize the paths users take across a site
- 500 sessions per month on the Free Forever plan
Pick Mouseflow if you want to identify where users struggle, such as broken elements and confusing flows.(our assessment)
Checked against Mouseflow's homepage, about page, session replay tool page, pricing page and privacy policy.
TelemetryDeck is mobile app analytics.
Notable
- SDKs for mobile, desktop and web platforms
- Retention analysis of how an app retains users over time
- Anonymizes data on the device and adds platform metadata
Pick TelemetryDeck if you want SDKs for mobile, desktop and web platforms.(our assessment)
Checked against TelemetryDeck's homepage and legal notice.
Which should you choose?
- Pick etracker if you want to analyze coupons, internal search, teasers and promotions.
- Pick fusedeck if you want a choice of classic cookie tracking, cookieless user tracking or session tracking.
- Pick Matomo by Stackhero if you want managed Matomo with GeoIP2 geolocation and backups retained for up to 3 months.
- Pick MetriXs if you want to see how many visitors arrive from ChatGPT, Perplexity or Gemini answers.
- Pick Mouseflow if you want to identify where users struggle, such as broken elements and confusing flows.
- Pick Offen if you want visitors to review their own data and delete it at any time.
Our assessment, based only on the checked statements above.
How we checked this
We checked 19 of the 24 alternatives on this page against each company's own website in September 2026. Every line in the grey panels comes from that company’s own site, and a second check tried to disprove it before we kept it. A dash in the table means we could not verify that detail. "Pick it if" lines are our own assessment, based only on those checked statements.
Why switch from Google Analytics?
US CLOUD Act
US authorities can access your data stored by US companies, even if stored in Europe.
Privacy Concerns
US companies may collect and use your data in ways not compliant with EU standards.
EU Alternatives
European providers are listed by headquarters. Verify privacy, hosting, security, and legal requirements for your use case.
Frequently Asked Questions
Is there a free European alternative to Google Analytics?
Yes. MetriXs, Mouseflow, Offen, SEAL Metrics, Simple Analytics, statcounter, Stormly and TWIPLA offer a free plan, according to their own website as checked in September 2026. Free plans usually carry limits, so check what each one includes.
Which European alternatives to Google Analytics can you self-host?
Offen, Plausible and Swetrix state on their own website that you can run it on your own servers, as checked in September 2026.
What do European alternatives to Google Analytics cost?
Entry prices on the paid plans, as each vendor lists them on its own website (checked September 2026): etracker from 10,80 € per month, fusedeck from €430 per month, Matomo by Stackhero from $19 / month, MetriXs from €6 / month, Pirsch from $6 per month and Plausible from $9 / month. Plans differ in what they include, so compare limits as well as price.
Can I import my Google Analytics data into a European alternative?
Friendly Analytics, Pirsch, Plausible and Swetrix document an import from Google Analytics on their own website, as checked in September 2026. Check what the import carries over before you close your Google Analytics account.
Is Google Analytics GDPR compliant?
As a US-based company, Google Analytics may transfer and process your data in the United States. While they may have GDPR compliance measures, your data could still be subject to US laws including the CLOUD Act.
How do I migrate from Google Analytics to a European alternative?
Start by exporting your data from Google Analytics. Import options differ by product, so check what each alternative documents before you commit. This page shows migration difficulty only where the switch has been tested.
Other Web Analytics you might want to replace
Ready to switch to a privacy-focused alternative?
Protect your data by moving to an EU-based service. Our migration guides make switching easy.
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